Branding is the true essence of what drives your business. It is your 'why' that people buy into and not your what.
If Apple marketed like everyone else here’s what Apple’s marketing might look like if they did what other companies do:
What: We make great computers.
How: They’re beautifully designed, simple to use, and user friendly.
Want to buy one? (not really)
The way Apple actually markets their products:
Why: Everything we do, we believe in challenging the status quo. We believe in thinking differently.
How: The way we challenge the status quo is by making our products beautifully designed, simple to use, and user friendly.
What: We just happen to make great computers.
Want to buy one? (the power of why)
Starting with your 'WHY' is a lot more convincing, right?
What My Clients Say
Peter has worked with the Allneeds Group over multiple platforms for a number of years and been an integral part of our growth. His creativity linked to his ability to deliver commercial marketing solutions has been a huge help to us.
Peter’s brand building of the IBC brand in particular has been exceptional, I would highly recommend Peter to future clients.John Brett - Sales Director IBC