Marketing Archives - Professional Impact Design

4 Essential Tips to Building Your Online Business – Part 01

Peter James Coleman March 31, 2020 Branding, Marketing Leave a Comment

COVID-19 is forcing us to work from home. Don’t fret. Now is the time to either build your business online or ramp up your current online brand. In this 2 …

Value Ladder to Sales Funnel

Peter James Coleman February 21, 2020 Marketing, Sales Leave a Comment

A sales funnel, also known as your customer’s journey, will help you track initial contact with your key customer demographic until reaching point of sale and help you build a …

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Feb 9

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So you have the passion, desire commitment and drive to succeed.

but nothing seems to be working. Other brands in your space are smashing it.

It’s time to express yourself before you wreck yourself.

Your brand has a unique soul and spirit that needs to be expressed so your ideal customer is compelled.

Digging deep into you a DNA of your brand will help you develop a clear voice.

If your closest friend or a family member written and signed, honest and open letter you wrote you’d probably in today thoughts, why?

You have certain language patterns and phrases that you use regularly, they come from a deep place. You have your own internal scrips that you live by.

You tell yourself and other stories about your past, your dreams, your struggles and frustrations.

Guided by your values and believes the story is have the power to impact people, they are a form of self expression and connected to your purpose, your WHY.

Can you answer the statements here on this post, they will help you formulate your brand expression.

🎯Why we exist

🎯What we aim to achieve

🎯How we plan to achieve

🎯What we stand for and how we behave

🎯How we differentiate from the competition

Refining your voice can take time but it’s totally worth the effort. Your voice will refine over time and that’s totally cool.

Keep refining but don’t overthink it too much.

Launch and stop pushing that out through your online marketing, using copywriting (which we’ve been covering) to structure your unique scrips statements and brand promise.

Your goal is to formulate it so that it’s true to who you are and it creates the right vibe for your customers.

As you begin to express your true brand identity, you will create a unique energy that will resonates with your audience and this particular frustration will be gone. ...

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Feb 6

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How deep is your brand?

The key to building successful a online business more so now than ever is to ensure that you put in the work at a deep level before even beginning to entertain the idea of winning online.

Those new to online marketing or the online space can find the whole experience disorientating and frustrating simply because they are unaware of the amount of effort, knowledge, work and commitment required to deliver a platform that is successful for both yourself as a business and your customers.

If you start from the bottom up and ask yourself questions.

What is your brand story?

What is your history ?

What about your brand personality makes you unique?

So if your business was a person how would you describe them?

What are their values?

What about your objectives?

What objectives do you have for the year ahead for example, turnover, reach, followers etc

Where is our audience?

What Facebook groups are they part of?

Where can you find them online?

Review all these points and you can begin to start putting in place a marketing strategy and a franchise style process structure and business model.

Once you have that in place only then are you eady to start crafting your message using copywriting.

Once you have copywriting and everything below that in place, the design and brand expression come into play.

Design is the visual translator that gives you a strong presence in the marketplace and helps you stand out in a crowded market.

it helps you craft and cultivate a unique brand identity that is solidified and represented by a logo backed by a memorable meaningful name, attached to a deep and meaningful customer experience and relationship.

If you’re struggling to build on online presence then this is where you need to start 🙌🏻 ...

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Feb 4

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The power of landing pages.

Before we start, did you see our posts on copywriting? Essential for your landing page!

Landing pages are simply the page you want your ideal customer to land on and they follow proven formulas.

Posted here are examples of a typical landing page broken into three sections.

The header, often known as the hero section needs to have a compelling headline. Followed by a subtitle of who you are and why are you exist. (People buy your why)

Now you have your ideal customers attention, they will want to know more, images of what you sell or provide.

They will also want to see what is known in marketing as social proof via testimonials.

Finally your call to action. You must have an objective with your website of what action you want your ideal customer to take.

Can you offer them free value such as a download in order to catchily details?

Once you have your landing page complete its now time to start promoting your free offer on social media.

⚠️ Warning, getting traffic to your website takes commitment. A build it and they will come mentality is marketing suicide.

Stay consistent and commit to your marketing and you will get results over time.🙌🏻 ...

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4 Essential Tips to Building Your Online Business – Part 01

Value Ladder to Sales Funnel

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