Elite Sports Branding & Strategic Partnerships

Secure lucrative sponsorships, build a loyal following, and skyrocket your profile with an elite sports brand that reflects your excellence.

At Professional Impact, my goal is to turn your potential into prestige.

Peter Coleman

Brand Your Story to Captivate Millions

From crafting strategic elite sports branding stories at the Mayweather Gym in Las Vegas to helping define the global presence of Ultimate Performance Gym, I shape the narratives that empower sports icons like Freddie Hunt to build and own their stories—ensuring your journey to the top is legendary.

Sports Branding for Ultimate Performance Gym: The Brand Behind Hollywood's Fittest

Working alongside Nick Mitchell, my focus was to help him realise his vision for Ultimate Performance Gym.

Together, we created a fitness brand that not only attracts an elite clientele but also defines the essence of peak performance in the fitness market.

Ultimate Performance Gym is now a global empire, training actors for Hollywood movies, and as shown here, they got Glen Powell in shape for Top Gun Maverick in 2021.

Here’s some of my work in action.

Printed flyer design for Men's Health Magazine

Early Print Design for UP

Wearing the Brand Design created by Professional Impact - Top Gun Maverick

Nick getting Glen Powell in shape for the Top Gun Maverick movie

Wearing the Brand Design created by Professional Impact - Top Gun Maverick

Nick getting Glen Powell in shape for the Top Gun Maverick movie

Hollywood Actor Dave Bautista Training his role in James Bond

Gemma Atkinson Training with UP

See Our Branding Work for UP at London Liverpool Street

"I have used Peter many times for my design work and every timeI feel as though I am in a safe pair of hands. He is prompt, reliable, and always willing to go that extra mile for his client." - Nick Mitchell - Ultimate Performance

Professional Branding Attracts the Titans. Nick training Glen Powell for his role in Top Gun Maverick.

What Nick Said About Working with Me

"I have used Peter many times for my design work and every time I feel as though I am in a safe pair of hands. He is prompt, reliable, and always willing to go that extra mile for his client."

Nick Mitchell

Founder, Ultimate Performance (U.P.) / Personal training gyms in USA, UK, NL, ESP, UAE, SG, HK, IN, AU.

Freddie Hunt: Crafting a New Legacy

Helping Freddie Hunt carve his own path, separate from his father James Hunt’s legacy, has been a journey of strategic sports partnerships and innovative branding.

The goal is to secure Freddie sponsorship for his goal of racing at the 24hr Le Mans in 2026, the 50th Anniversary of his dad’s Formula 1 Championship victory, as captured on the silver screen in 2013 in the movie ‘RUSH”.

Freddie's Thoughts on Our Branding Partnership Design

'Peter clearly knows branding on another level and that shone through on my project. The final result was something I've never seen before. His attention to detail was impressive as was his final work. He really took the time to study my life story, find out more about me and package everything in such a highly professional and succint manner. I will be working with Peter on future projects.

Freddie Hunt

Professional Race Driver

Mayweather Boxing Project: Hustle Harder

In 2019, I was selected by a group of investors to brand ‘Hustle Harder’ for the Mayweather boxing gym. Covering documentary shoots to merchandise design, I created a brand story that punches above its weight, garnering attention from ‘No Boxing No Life’ and beyond.

Brand Design for Hustle Harder Mayweather Project

Kit for Hustle Harder Mayweather Project

Merchandise for Hustle Harder Mayweather Project

Sponsorship Deck

The Team in Vegas with Jeff Mayweather

The Team in Vegas with Legenday Cutsman Jacob 'Stitch' Duran

Working on Filming with Spencer Fearon

Overseeing Filming

Leah's Insight on Our Project Impact

" I observed how Peter worked, his attention to detail, his deep and intricate analysis of every aspect of the project in order to create a story that matches your vision, I and the rest of the team were left in complete awe."

Leah Jean

International Sports Solutions Finance Director

Muscleworks Gym: Home of Champions

Savvas Kyriacou’s Muscleworks Gym is where champions are forged. Our collaboration on the ‘Raw Muscle’ DVD and Muscleworks Protein line exemplifies how targeted branding can amplify a legacy and engage a robust fitness community

Sav's Endorsement of Our Collaboration

"Peter has delivered everytime on every project for us, I love what creates, he somehow manages to capture what is in my mind in a way that no other agency leader has quite managed to do."

Savvas Kyriacou

Musclworks Gym CEO

Jack Nicklaus: Working with a Golf Legend

Direct collaboration with the Jack Nicklaus Estate, the PGA, and QA Golf on a milestone project: crafting the first-ever yardage guides for the launch of Walnut Cove, a Jack Nicklaus Signature Golf Course in South Carolina. My work contributed to a prestigious event attended by luminaries like Kevin Costner, Nick Faldo, and Tiger Woods.

"Peter was drafted in at the 11th hour to ensure our yardage guides were ready in good time for the opening of Walnut Cove. He worked directly with our good friend Roy Redman of QA Golf to deliver a first class service at such short notice. A high pressure ask given the profile of our event but Peter adapted well to the conditions and gave us what we needed.

Rich 'Rico' Pierson

Technical Operations Manager - The PGA

Create your Legacy - Start Today

Schedule Your Free Brand Discovery Call

If you’re ready to elevate your sports brand, schedule a discovery call with me to discuss your unique vision. Alternatively, if you prefer to start with a detailed inquiry, please fill out the form below.

If you'd like to find out if we could work together to achieve your goals, please do get in touch.

I’m here to help your business scale with a professional impact brand. If you’re curious about how we might be a good fit, please do get in touch. If you have any questions before scheduling a Zoom call, feel free to drop them into the form here. Alternatively, you can reach me at:

Mobile +44 (0) 7970 002 380
Studio +44 (0) 1992 446 590