Leica Geosystems Brand Story

Out-of-the-box Construction Marketing for Leica Geosystems

Leica Geosystems

Leica Geosystems approached me to help them market their new range of laser distance measuring products – they asked if I could come up with a new and dynamic approach to reach their core audience of everyday builders.


A lot of the advertising wasn’t drawing in the return in investment they hoped for when they first launched their new product range.

Services Used


I worked closely with their design team in Switzerland to produce a selection of accurate illustrations depicting their products as ‘transformer’ style robots to grab the attention of their customers across a variety of branded ad campaigns.

Project Deliverables

construction marketing

Final hand drawn illustrations of the Leica Geosystems Laser Distance range.

construction marketing

The illustrations were also used in the industry brochure ‘Shop Spec’. We also designed and wrote the copy for the article.

brand design agency hertfordshire

The main illustration was used as a full size cut out at a trade show to draw attention to Leica’s stand. This had a big impact for their sales team and secured a high number of leads and sales.

"I had a great experience working with Pete on a specific project where his creativity and professionalism was invaluable. He understood what we required and what would motivate our target market. A good guy!!"
Jonn Hicks
Managing Director at Leica Geosystems

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