Illustration Archives - Professional Impact Design

Leica – Illustration and Print Design

Leica approached me to help them market their new range of laser distance measuring products – the asked if I could come up with a new and dynamic approach to …

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Nov 4

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Pre “lockdown” client meeting in London. Still can’t beat face to face real human connection.
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That said it’s a huge push from us to bring in more metrics to what we do to demonstrate ROI plus it helps us get an even clearer idea of what to do next.
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But as ever it’s data second - people first! ...

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Oct 26

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Often it’s easy to obsess over what might have been. As my dad used to say “if is an obstacle that stands in the way if it wasn’t for if we’d be happy today”.
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The issue is our default position and modern teaching requests we revisit the past in order to somehow fix the present. The trouble with that is it quickly becomes a rabbit hole, presenting endless mazes, interconnected with pathways of ruminating thoughts, regrets and “if only”.
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The only way forward is to set in stone a list of actions, perhaps ones you’ve always put off that are different to the previous ones you’ve taken, with the goal to build yourself a new reality by being open to new ideas. Your old world will reject and attempt to sabotage your efforts but keep on, face the fear and keep moving. Fortune favours the brave. We all have to adapt to changes - there simply is no time to rebuild what once brought us comfort - but instead, use this opportunity to all work together and build the best possible future that we can.🙏🏻 ...

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Oct 21

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Designing a unique brand identity that helps you cut through the noise in a crowded online space is vital to your success. BUT how do you measure it’s value and be sure you’re getting a good return on investment?
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A year ago we took the approach of bringing our data analytics in line with our passion for branding, design and working with passionate and driven business owners.
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Having good data means you can adjust your online assets to help you reach your targets and with everything now moving online due to the pandemic, it’s never been more important than now.
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Having run our recent report for a year we know exactly how much return our work is yielding for our client and more so - where we can help further improve the bottom line of their business.
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Does your online presence yield great returns and if not, what could you do to improve it? ...

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Leica – Illustration and Print Design

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