Branding a Boxers Dream

Peter James Coleman Branding, Sports Division

In 2019 UK professional boxer George ‘Hit Hard’ Hillyard (as named by Sky Sports) was given the chance of lifetime to resurrect his professional boxing career – training with the illustrious Mayweather Boxing Gym in Las Vegas. I’ve known George for a few years now and after training with him (he was just tippy tapping but nearly put me through …