When Brand Power Hits Hard!
In 2019 UK professional boxer George 'Hit Hard' Hillyard (as named by Sky Sports) was given the chance of lifetime to resurrect his professional boxing career - training with the illustrious Mayweather Boxing Gym in Las Vegas. I've known George for a few years now and after training with him (he was just tippy tapping but nearly put me through the wall!) we became solid friends and he asked me to get involved in his journey.
For this I spent quite some time with him and his team (amazing people by the way!) to learn more about his journey so I could begin the process of designing a brand for him that would help promote his presence on the big stage. This brand design I came up with will also be turned into a sportswear brand at some point in the future too! Exciting times for us all indeed!
With a documentary coming out on ITV and a book being written, this is a story that will inspire us all - a real life Rocky if you will!
'Hit Hard Insignia' logo in black
'Hit Hard Headline' logo in black
'Hit Hard Insignia' logo in gold
'Hit Hard Headline' logo in gold