Sports Brand Design for Mayweather Boxing Camp Project
In 2019 I was commissioned to design a complete brand architecture called 'Hit Hard' for a UK boxer who was given a golden opportunity by some amazing people to train with the illustrious Mayweather Boxing Gym in Las Vegas.
The idea was to create an entire structure that would position this project and get it ready for the big stage.
A quote from Leah Jean who organised the project:
"Hit Hard is the brand that Peter has so meticulously put together that surrounds our boxer and his return to the ring in a very different way to most, the story is incredible and I can't imagine anyone else being able to bring that story to life in the way Peter has"
"As I watched how Peter works, his attention to detail, his deep and intricate analysis of every aspect of the project in order to create a story that you see out in your minds I have been left in complete awe."
"I have worked in the marketing sector many years ago but never before have I come across a mind like Peters, he can take something that we would just do and forget about, bring it back to life and show case like a movie... from the design and flow of the website to how the story was played out over social media Peter has created a very smooth operation."
International Sports and Finance Director
'Hit Hard Insignia' logo in black by Peter Coleman
'Hit Hard Insignia' logo in gold by Peter Coleman
'Hit Hard' Merchandise Range by Peter Coleman
Training Kit Design by Peter Coleman