IBC changed direction towards the end 2015, our task was to develop a new brand identity that would reflect the future of IBC. Part of the plan is to utilise data to measure and offer an even better service, tailoring the service to each of their members with the intelligent use of data and proven strategies to increase sales. We started the process by rebooting IBC’s identity from top to bottom. Gone was the dark and light blue of the previous brand, and in its place, a deep authoritative red and stone grey to reflect the new level of strength. The new logo mark was designed to reflect the three parties of suppliers, IBC, and their members working together for mutual benefits.
Once we established the brand identity, we then spread that across a multitude of IBC’s new brand touch points. From a full brand identity guide to new suppliers guides, updated direct mailing promotions along with hybrid marketing design to incorporate and promote well-known industry blue chips such as Knauf Insulation.
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