Your style expressed correctly means you’re telling a story without words.
Brand new for 2018 – Kiernanda and Co is a gentlemen’s grooming brand that is aiming high and due to open their first shop in Bishops Stortford later this year. The brief was given to me by owner Elliot Kiernanda, an exceptionally talented barber with high-end experience of working in the heart of London.
He wanted a brand style that would position his business at the high end of the market whilst giving him the option to expand his range of products. For this, I started him off with a clean logotype, using a typeface inspired by Garamond for that classic upmarket feel with the tagline written in a contemporary typeface to add that modern touch. This is a brand I have high expectations and hopes for and I genuinely believe Elliot will achieve his goals of developing a highly successful business.