Your style expressed correctly means you’re telling a story without words.
Kiernanda and Co was a pop-up style barber shop I branded in 2018. The brief was given to me by the owner who requested a brand and style to reflect modern London.
He wanted a brand style that would position his business at the high end of the market whilst giving him the option to experiment with a range of products. For this, I started him off with a clean logotype, using a typeface inspired by Garamond for that classic upmarket feel with the tagline written in a contemporary typeface to add that modern touch.