Leica approached me to help them market their new range of laser distance measuring products - the asked if I could come up with a new and dynamic approach to reach their core audience of everyday builders.
I worked closely with their design team in Switzerland to produce a selection of accurate illustrations depicting their products as 'transformer' style robots to grab the attention of their customers across a variety of branded ad campaigns.
This included:
- Hand Drawn Illustrations
- Branded Environment for Trade Show
- Article Design for Shop Spec Magazine

Leica Disto X310

Leica Disto DXT

The Leica Roteo 35G

The Leica L360

Full Size Branded Trade Show Display

Design for Shop Spec Magazine

Magazine Print Design Page Layout
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