In 2019 I was selected by International Sports Solutions to design a brand of boxing merchandise to support their Mayweather Boxer project.
International Sports Solutions is headed up by Sports and Finance Director Leah Jean who structured and set up an amazing opportunity for a UK boxer to pursue his dreams of a world title comeback.
For this they put everything in place to give them a once in a lifetime opportunity to train at the illustrious Mayweather Boxing Gym in Las Vegas, USA.
The logo and brand I designed was to reflect the whole story and one what would hold a powerful and prominent presence whether it be on a large cinema screen, merchandise range or social media space. To complete the whole project I produced the following:
Supporting the film crew on location at London Bridge Hotel. Spencer Fearon is interviewed as Mark Foris looks on.
ISS Finance Director Leah Jean with Jeff Mayweather of Mayweather Promotions
ISS Finance Director Leah Jean with screen icon and world’s best cutman Jacob ‘Stitch’ Duran
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