Mayweather Boxing Camp
In 2019 I was selected by International Sports Solutions to design my own brand of boxing merchandise to support their Mayweather Boxer project.
International Sports Solutions is headed up by Sports and Finance Director Leah Jean who structured and set up an amazing opportunity for a UK boxer to pursue his dreams of a world title comeback.
The logo and brand I designed was to reflect the whole story and one what would hold a powerful and prominent presence whether it be on a large cinema screen, merchandise range or social media space. To complete the whole project I produced the following:
- Logo Design and Brand Design
- Merchandise Design
- Kit Design
- Boxing Glove Design
- Branding Guidelines
- Brand Typography
- Colour Palette
- Newspaper Coverage
- Film/TV support
- Video Brand Asset Design
This project ran from February to August 2019 and was a fantastic success for everyone who commited to the project. The brand design itself will now be expanded out in the future once ISS source a dedicated and focused professional boxer.
'Hustle Harder' logo in gold
'Hustle Harder' Insignia' logo in black
Brand 'Hustle Harder' Merchandise Range
Brand 'Hustle Harder' Training Kit Design
Sports Marketing Sponsorship Pack Design
Sports Marketing Sponsorship Pack Design
Mayweather Boxer YouTube Channel Art
Meeting with Sky Sports Spencer Fearon who was being interviewed by Espire Film Production as part of the Mayweather Boxer Project
Branding a professional sports project means getting involved as much as possible for brand continuity - I took this shot on location at London Bridge Hotel. Spencer Fearon is interviewed as Mark Foris looks on.
As I watched how Peter works, his attention to detail, his deep and intricate analysis of every aspect of the project in order to create a story that you see out in your minds I have been left in complete awe.