Sheikh Nasser Sabah al-Ahmad al-Sabah was an influential world leader who created a positive impact in his part of the world in so many ways.
Sheikh Nasser Sabah al-Ahmad al-Sabah passed away in December 2020. We were contacted by his family whose wish was for us to design and build an online presence to help tell Sheikh Nasser’s incredible and highly detailed life story.
Our first task was to digitally re-create Sheikh Nasser’s amazing logo produced by architect/artist Farid Abdal. We produced this by referencing the original artwork and carefully hand drawing the final piece for online usage.
Once that was in place, we then set about developing Sheikh Nasser’s brand style guide to inform how everything needed to look and to ensure a visual consistency. This gives the family of Sheikh Nasser a clear vision for the future of telling Sheikh Nasser’s story.
We completed the English site first and then set about the challenge of re-building the entire site in Arabic. The Arabic website is content rich and approximately 10x the size of the English version.
In order to deliver this, Loulwa Alnaama, his assistant of 15 years, flew in from Kuwait to help us with the Arabic translation.
Sheikh Nasser Arabic Logo, Hand Drawn Using the Apple Pencil and iPad Pro. The logo is Sheikh Nasser’s name written in Arabic
Arabic and English Logo Variations
Ensuring Visual Consistency with a Brand Style Guide
Excerpts from the 64 Page Sheikh Nasser Brand Style Guide
Print Design Concepts Showing Flexibility of Brand Assets
This was a true honour to be asked to do this work. We got to learn a lot about Sheikh Nasser during our time on this project. What struck us most was despite his status, he worked selflessly with a humble spirit to help and support those in need from all walks of life.
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