In June 2018, Dave and Laura Cordell contacted us to help, using our restaurant marketing to launch their new business venture – Smokeshed Hoddesdon.
**July 2019 Update** I have since updated the Smokeshed brand for them with an even more powerful and effective brand – new post coming soon!
Based in the heart of Hoddesdon Town Centre Hertfordshire, Smokeshed is here to bring a new twist to the town, the decor being very much focused on rustic and industrial – so think corrugated panels, burnt wood tables with scaffolding for legs, USB ports at every table, classic Edison light bulbs and a sumptuous menu to choose from.
It’s these kinds of projects we truly love sinking our teeth into here at Professional IMPACT! We wanted to help Smokeshed express as much of their personality as possible – for this we designed and built them a simple to use high impact website with strong bespoke branded imagery that would capture the imagination of their potential customers. The design runs in a fluid fashion, with easy to digest menus that runs smooth just as well on a mobile device as it does on a desktop.
You can view it all here! www.smokeshed.co.uk
We designed this mural for the Smokeshed Hoddesdon
Shop Window Mural – Building Brand Awareness and Gaining New Likes Across all Social Media Channels
Branded Design files used for the branded window mural
Branded Design files used for the branded window mural
The window mural we designed has drawn in over 100 Facebook likes in just 2 week. Building your business and brand is about dressing your business to win the business across all points of customer brand interaction.
Over 100 Likes in Just 2 Weeks and Counting. The early stages of social media marketing
To help with the branding we visited several smoke sheds in London to inspire ideas
At the Bike Shed in Shoreditch London
Fully mobile responsive branded Smokeshed website
Some of the bespoke branded graphics we designed for Smokeshed Hoddesdon
But we didn’t stop there! Dave and Laura set a launch date for September 2018 – that meant we could help them truly promote their brand and start generating interest in their business. So to help them on there way we designed a completely bespoke shop mural for the front of their premises whilst the final touches to the inside are being made.
Peter, Lead Marketing Designer here at Professional IMPACT takes up the story.
“We wanted to design something that would fit in with the surrounding buildings whilst still creating that all important impact. We created a set of bespoke designs for their entire business that we can use across all of their brand touchpoints from print and digital marketing to their website. This particular mural has worked fantastically well for the brand awareness, the metrics of Facebook show us that since the window graphics were installed, we’ve had over 100 likes in just 2 weeks – that gives us a tremendous start in helping us market Smokeshed to all those potential customers”
