Ultimate Performance Gym is one of my early success stories when it comes to helping launch a brand.
When Nick Mitchell contacted me back in 2008 for a new logo and brand to launch his new personal training gym – I could tell from our first conversation I was dealing with a high-level professional who would make a success and realise his vision. Almost 10 years later and the UP brand we worked on is now a global business training high profile actors and sports professionals.
Nick’s success has been down to his unrivalled work ethic and drive to be the best at what he does. The UP brand we designed has become widely recognised as an unmatched stamp of quality in the following locations:
- London
- Manchester
- Amsterdam
- Marbella
- Singapore
- Dubai
- Hong Kong
- Sydney
- Los Angeles

The UP Logo and initial brand - going stronger than ever!

Hollywood actor Dave Bautista getting the UP treatment LA style.

UK Actress Gemma Atkinson
Ultimate Performance on ABC News








“I have used Peter many times for my design work and every time I feel as though I am in a safe pair of hands. He is prompt, reliable, and always willing to go that extra mile for his client”