In 2018 Professional IMPACT were commissioned by local social entrepreneur Mark White to create a new brand identity structure for Your Town - a 'community-up' program that gets people moving, connecting and transforming town lives for the better.
After reviewing the structure - a new range of assets were produced to help strengthen Your Town's position as they seek investment and continued growth.
This included:
- Brand Logo Design
- Brand Guidelines
- Bespoke Digital Art Posters
- Sub-Brand Structures for their 'We Are Next' campaign.
- Medal Design
In 2019 founder Mark White was chosen to take part in the UK’s first Red Bull Amaphiko programme. “Red Bull Amaphiko is a global programme that champions social entrepreneurs driving positive change in their corner of the world”
"Peter has delivered every time we have used him. Peter has great knowledge, insight & experience. Always really happy with the end results & will definitely continue to use Peter in the future & recommend him to others."
Mark White - Your Town Founder and CEO
Your Town Logo Design
Your Town Brand Architecture
Your Town We Are Next Logo Design
Your Town We Are Next Logo Design
Your Town We Are Next Logo Design
Your Town We Are Next Logo Design
Branding your events makes them memorable
We Are Next - Brand Design for 2020
Your Town Branding in Action
Your Town Medal Design
My hand drawing of the iconic Hoddesdon Clock Tower was used to create the 2018 Your Town Medal
Combining digital art with commercial design. Hand drawn Clock Tower of Hoddesdon with Eleanor Cross Monument.