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Understanding Professional Branding - The 3 Key Terms
It’s important to understand the three key terms in the world of branding: brand, branding, and brand identity.
Brand refers to the perception your customers have of your business. This includes everything from your company’s reputation to the emotions and associations that people make with your brand.
The goal is to help you build long lasting relationships with your customers. A professional brand will live on for years to come.
Branding is the process of building and shaping that perception. It involves developing a strategy and implementing tactics to create a cohesive and consistent brand experience across all touchpoints. This includes all points of customer engagment, from your website and brochures to your social media and branded signage.
I’ll use proven brand strategy practise to align and shape your public perception, in line with your strategy and business goals.
Brand Identity is the visual representation of your brand. It includes your logo, colour scheme, typography, and other design elements that create a recognisable and memorable visual identity for your brand. A strong brand identity not only helps your brand stand out, but also creates consistency and credibility for your business.
Once the strategy is complete, I’ll dress your business accordingly, with a brand image that will define to your customers who you are and why they should care.
This is all put together in a Brand Identity Style Guideline so you and your team never have to wonder how you should look ever again. Your result will be having an established colour pallet, iconography, photography, logo, social media, website and more, all unified for a cohesive visual language and style to create an attention grabbing impact.
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Begin Your Branding Journey
No matter your industry, if there’s synergy between us, I can be the catalyst to elevate your brand and scale your business.
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