Branding is about creating a meaningful experience at every touch point of your business where your dream clients interact. It’s not just a pretty picture. It’s a reputation, a sense, a feeling, something your customer will experience.
Branding is about tapping into the DNA of your company and finding that special something that we can then spread across all of your brand touch points - this creates a powerful promise, and if you deliver on that promise consistently, you'll have a powerful brand!
Brand is NOT what you say you are BUT what your customers say you are (your reputation).
Brand identity is what you need to attract your dream client (a visual cohesive style across all of your brand touch points)
Branding is the strategic process of us working together to build that.
I'll work closely with you and your team to help you create a bespoke brand identity that will ensure your dream client will invest with you.
I will design and create comprehensive Brand Identity Guidelines for you so you never have to wonder how you should look ever again. This will be your colour pallet, iconography, photography, logo, social media and more all unified for a cohesive visual language and style.
Brand Identity Guidelines covering the following:
- Brand Messaging
- Brand Strategy
- Dream/Ideal Client(s)
- Environmental Graphics
- Name Generation
- Print Design Concepts
- Social Media Marketing Concepts
- Web Design Concept