Pictures worth a thousand words!
An illustration does a lot of talking for you and if it’s true that a picture speaks a thousand words, it’s easy to see why. Whether through content, style, implicit narrative or (likely) all three, an image can communicate what copy and typography often can’t, at once setting out a mood, tone of voice, target audience and attitude in a succinct visual.
The idea of using illustration not just in a campaign, but as a core part of a brand’s identity is perhaps less common than it once was and seems more aligned to certain sectors than others.
An illustration shows uniqueness, and in the right hands, it delivers on-shelf standout like few other approaches can.
I am a published UK artist and have worked on Hollywood movies using my illustration so as with everything else, your brand is in safe hands.