Logo Design

The focal point of your brand...

Make an impact with a bespoke logo that truly represents the spirit of your business. A logo is the focal point of your brand story. Let's create one that makes you stand out!

We can create a powerful identity for you using branding. Overtime, your logo will become a powerful marketing tool.

Need a professional logo?

Give us a call or fill in this form with some brief details and we'll contact you back ASAP

Professional IMPACT
Hoddesdon
Hertfordshire
EN11 8HF

Call Us.

Studio: 01992 446 590
Mobile 07970 002 380

professional_impact

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Mar 25

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When the news first broke of the UK being shut dow

When the news first broke of the UK being shut down I freaked out!

I’m self-employed, how would I pay my bills? What about my clients, will they need my services?

All of my clients expressed deep concern…I had a few hours of heavy anxiety!

The news was saturated with FEAR…But then I stopped panicking and started thinking!

How can I help my clients at this time - How can we all adjust - How can we support each other?

I then immersed myself in online webinars with industry thought leaders who were focusing solely on surviving and being pro-active

I learned a lot and started to seek only the silver lining. I blocked out all negative news and social media. Focusing only what would focus my mind to serve me so I can serve others.

Here’s what I learned. NOW is the time to:
Move as much of your business online as you can -
Use the power of the internet to re-invent your business model

Collaborate with other service providers to build a unique business structure

Open an Amazon sellers account - e-commerce about to become of gold rush for those who do

Strengthen your online brand presence and brand identity

Learn what apps and software will help you move the bulk of your business online

When this is over, the world as we know it will be different to Pre-COVID-19 so get moving now

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professional_impact

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Mar 14

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What is a brand and why does it matter? - Your B

What is a brand and why does it matter? -
Your Brand Identity and YOUR BRAND are 2 different things. -
Here’s the difference... - Your Brand Identity is a structure of well designed assets that grabs attention and pushes your brand message. Concise and clear design is essential to this process. -
If your message is clear it will stir your customers imagination and interest thus generating leads... -
Once you draw those customers in, Your BRAND is how the majority of your customers begin to view your products/services. This takes time to build - reputation matters. Because your reputation = YOUR BRAND
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Once you have a strong brand (momentum) you need to keep the fire stoked to remain current and relevant to your customers changing wants and needs. -
Let’s summarise. Brand Identity Design + Marketing = Attention. Attention + delivering your promise = brand (reputation) -
Final point - branding is driven by our innate tribal tendencies to belong. Building a brand tribe takes time, but once you have one, make them your number 1 priority to get a solid LTV (lifetime customer value) ...

professional_impact

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Feb 28

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It’s easy to look at other ads and chuck an idea

It’s easy to look at other ads and chuck an idea out there, spending ££££’s in the process and getting little in return. -
Marketing your business, whether it’s using online marketing platforms such as Facebook etc or print ads, it’s worth spending the extra time to produce something special in a way that will grab your audiences attention. This all comes back to simplifying your message then hammering it out there consistently as often as you can.
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BUT… it’s all about the soft sell these day. Your potential ideal customer is getting inundated with calls to action on a daily basis. People don’t go out into the world to be advertised to. To disrupt their thinking in a persuasive manner, your ads/posts must evoke an emotion to connect.
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In Pete Barry’s ‘The Advertising Concept Book’ he mentions the SLIP IT model.
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Your ad/post must either make people smile or laugh, get informed, be provoked, get involved or think.
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Think about what it is you do as a business then see how creative you can be with coming up with a concise statement. Short message, BIG (Professional) IMPACT!.
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Once you have the statement in place - you’re ready to start conceptualising your ads/posts.
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Conceptualising and cultivating your message and ads takes time and effort - (this post carousel took me 4 and half hours to produce!). BUT - if you consistently commit, you’ll drive your brand engagement through the roof.

Let me know your thoughts in the comments. Would love to know how you get on.

Pete

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