Sheikh Nasser Sabah al-Ahmad al-Sabah was an influential world leader who created a positive impact in his part of the world in so many ways.
In December 2020, the world came together to mourn the loss of Sheikh Nasser Sabah al-Ahmad al-Sabah. His family turned to me, driven by a vision to create a finely-crafted online platform that would honour Sheikh Nasser’s intricate life journey and exceptional legacy.
The journey began with the digital reimagination of Sheikh Nasser’s unique logo, originally designed by artist and architect Farid Abdal. Drawing from the original work, the logo was hand-sketched with precision and passion, ready for the digital world.
Once the logo set the stage, I moved on to crafting a brand style guide for Sheikh Nasser. This crucial asset served as a compass for visual consistency, guiding the future storytelling of Sheikh Nasser’s rich legacy.
The project saw the English website come to life first, paving the way for a more comprehensive Arabic version – tenfold the size of its English counterpart. With the dedicated support of Loulwa Alnaama, Sheikh Nasser’s assistant for 15 years, who traveled from Kuwait, the Arabic translation was accurately realised.
This body of work exemplifies the potential of thoughtful and personalised branding in immortalising a legacy. Like Sheikh Nasser’s family, you too can leverage this potential to create a personal brand that resonates deeply with your audience and stands the test of time.
Sheikh Nasser Arabic Logo, Hand Drawn Using the Apple Pencil and iPad Pro. The logo is Sheikh Nasser’s name written in Arabic
Arabic and English Logo Variations
Ensuring Visual Consistency with a Brand Style Guide
Excerpts from the 64 Page Sheikh Nasser Brand Style Guide
Print Design Concepts Showing Flexibility of Brand Assets
The opportunity to undertake this project was a true honor. I learned a great deal about Sheikh Nasser. Despite his elevated status, his selfless and humble nature shone through his efforts to aid and support individuals from all walks of life.
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