Ultimate Performance Gym


Ultimate Performance | An Impact Brand

Ultimate Peformance Gym was founded by Nick Mitchell in 2009. Today, his brand is global, generating over £1m per week in turnover

Brand Services Used

Gemma Atkinson Training At Ultimate Performance Gym
Actress Gemma Atkinson Trains At Ultimate Performance Gym, Benefiting From World Class Personal Training Services.

The Beginning

Ultimate Peformance founder Nick Mitchell had spent the first 14 years of his working life in finance and law. From a young age, Nick’s passion forfitness,  body building and nutrition was unmatched.

Frustrated with his career, Nick new he wanted more out of life by channeling that passion into a brand and so Ultimate Peformance born.

Nick Mitchell Ultimate Performance Gym
Nick Mitchell At The Inception Of Ultimate Performance Gym, Reflecting On The Early Days Of His Journey.

Guidance and Collaboration

Nick reached out to me to guide him on laying down the foundations of the brand for his new business. From our first conversation, I knew that he was a driven professional who was committed to making his business a success.

I collaborated with Nick to develop strong brand identity that accurately reflected his business and resonated with his target audience.

Nick’s business strategy was simple, to transform the bodies of his clients and share that with the world.

Branded Poster Design For Ultimate Performance Gym
A Branded Poster Design Created For Ultimate Performance Gym At Its Inception, Showcasing The Early Brand Design.

Since starting out, Nick and his team has trained high-profile clients like Glen Powell to get him in prime shape for Top Gun Maverick along with David Bautista (James Bond Spectre) and other Hollywood actors.

Dave Bautista And Nick At Ultimate Performance Gym
Hollywood Star Dave Bautista, Known For His Roles In James Bond Spectre And Guardians Of The Galaxy, Trains Alongside Nick At Ultimate Performance Gym.

Brand Impact

Ultimate Peformance are now regarded “The best personal training experience on the PLANET” with locations across the globe including:

Ultimate Peformance are now regarded “The best personal training experience on the PLANET”

Final Brand Deliverables

Ultimate Performance Nick
Client Showcasing Up Logo Tattoo After Transformation At Ultimate Performance Gym
Witness The Ultimate Dedication! This Client Proudly Displays Her Up Logo Tattoo After Achieving An Incredible Transformation At Ultimate Performance Gym.
Close-Up Of Up Logo Tattoo On Client'S Arm
This Close-Up Shot Showcases The Up Logo Tattoo On The Client's Arm, Symbolising Their Journey Of Transformation At Ultimate Performance Gym.
Ultimate Performance Gym Logo For Health And Fitness Marketing
The Logo Of Ultimate Performance Gym, Strategically Designed For Effective Health And Fitness Marketing.
Nick Mitchell Training Glen Powell For Top Gun Maverick
Nick Mitchell, Founder Of Ultimate Performance Gym, Working With Actor Glen Powell To Prepare For His Role In Top Gun Maverick.

Ultimate Performance Gym on ABC News America

"I have used Peter many times for my design work and every timeI feel as though I am in a safe pair of hands. He is prompt, reliable, and always willing to go that extra mile for his client." - Nick Mitchell - Ultimate Performance
Nick Mitchell
Nick Mitchell
Found of Ultimate Performance Gym

Branding Case Studies