The Brand Mechanic

Elite Sports Branding & Strategic Partnerships

Secure lucrative sponsorships, build a loyal following, and skyrocket your profile with an elite sports brand that reflects your excellence.

Turn your potential into prestige.

Peter Coleman – The Brand Mechanic
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Brand Your Story to Captivate Millions

From crafting strategic elite sports branding stories at the  Mayweather Gym in Las Vegas to helping define the global presence of Ultimate Performance Gym, I shape the narratives that empower sports icons like Freddie Hunt to build and own their stories—ensuring your journey to the top is legendary.

From Jack Nicklaus To Mayweather Boxing - Elite Sports Branding From The Brand Mechanic

Sports Branding for Ultimate Performance Gym: The Brand Behind Hollywood's Fittest

Ultimate Performance Gym Branding

Working alongside Nick Mitchell, my focus was to help him realise his vision for Ultimate Performance Gym.

Together, we created a fitness brand that not only attracts an elite clientele but also defines the essence of peak performance in the fitness market.

Ultimate Performance Gym is now a global empire, training actors for Hollywood movies, and as shown here, they got Glen Powell in shape for Top Gun Maverick in 2021.

Here’s some of my work in action.

Branded flyer design crafted by Peter Coleman, known as The Brand Mechanic, for Ultimate Performance Gym.
A branded poster design created for Ultimate Performance Gym at its inception, showcasing the early brand design.
Nick Mitchell, founder of Ultimate Performance Gym, working with actor Glen Powell to prepare for his role in Top Gun Maverick.
Nick Mitchell, founder of Ultimate Performance Gym, guiding Glen Powell through an intense fitness training session for Top Gun Maverick.
Nick Mitchell, founder of Ultimate Performance Gym, guiding actor Glen Powell through a rigorous training session for his role in Top Gun Maverick.
Nick getting Glen Powell in shape for the Top Gun Maverick movie
Hollywood Actor Dave Bautista Training his role in James Bond
Nick Mitchell, founder of Ultimate Performance Gym, providing personalised fitness training to actor Glen Powell.
Gemma Atkinson Training with UP
Checking out the brand design at Liverpool Street Station, London
Hollywood star Dave Bautista, known for his roles in James Bond Spectre and Guardians of the Galaxy, trains alongside Nick at Ultimate Performance Gym.

Professional Branding Attracts the Titans. Nick training Glen Powell for his role in Top Gun Maverick.

What Nick Said About Working with Me

Ultimate Performance Nick
"I have used Peter many times for my design work and every time I feel as though I am in a safe pair of hands. He is prompt, reliable, and always willing to go that extra mile for his client."
Nick Mitchell
Founder, Ultimate Performance (U.P.) / Personal training gyms in USA, UK, NL, ESP, UAE, SG, HK, IN, AU.
Nick Mitchell Ultimate Performance Gym

Freddie Hunt: Crafting a New Legacy

Sponors 4 Racing approached me to help them establish crediblity after they were contacted by Freddie Hunt, son of F1 Legend James Hunt to create a sponsorship deck for Freddie.
 
For this I dove deep into Fredde’s story to carve out the first stage of his personal brand, to goal is to increase his commercial status further, to stand alongside his father’s legacy.
 
Helping Freddie Hunt carve his own path, separate from his father James Hunt’s legacy, has been a journey of strategic sports partnerships and innovative branding to support Sponsors 4 Racing.
Freddie Hunt Logo By The Brand Mechanic
Freddie Hunt Slide Deck Images
Freddie Hunt Slide Deck Images9
24 Hour Le Mans
Sports Marketing
Freddie Hunt Slide Deck Images6
Freddie Hunt Le Mans
Freddie Message
Freddie Hunt Website
James Hunt Racing Helmet Design For Freddie Hunt

Mayweather Boxing Project: Hustle Harder

In 2019, I was selected by a group of investors to brand ‘Hustle Harder’ for the Mayweather boxing gym. Covering documentary shoots to merchandise design, I created a brand story that punches above its weight, garnering attention from ‘No Boxing No Life’ and beyond.

No Boxing No Life
My Design Attracted Several Global Boxing Brands - We Chose No Boxing No Life To Support The Project Who Worked With Me To Design The Gloves
Exclusive Boxing Merchandise Collaboration With No Boxing No Life, Promoting The Mayweather Boxing Gym Project By The Impact Brand Mechanic - Peter Coleman.
Brand Design for Hustle Harder Mayweather Project
Brand Design for Hustle Harder Mayweather Project
Kit for Hustle Harder Mayweather Project
Merchandise for Hustle Harder Mayweather Project
Sponsorship Deck
Sponsorship Deck
The Team in Vegas with Jeff Mayweather
The Team in Vegas with Legenday Cutsman Jacob 'Stitch' Duran
Working on Filming with Spencer Fearon
Overseeing Filming

Leah's Insight on Our Project Impact

Hertfordshire Paid Media Agency
" I observed how Peter worked, his attention to detail, his deep and intricate analysis of every aspect of the project in order to create a story that matches your vision, I and the rest of the team were left in complete awe."
Leah Jean
International Sports Solutions Finance Director

Muscleworks Gym: Home of Champions

Savvas Kyriacou’s Muscleworks Gym is where champions are forged. Our collaboration on the ‘Raw Muscle’ DVD and Muscleworks Protein line exemplifies how targeted branding can amplify a legacy and engage a robust fitness community

Muscleworks2
Pid Muscleworks London Protein Packaging
Branded Packaging Design For Muscleworks Gym, Crafted By The Impact Brand Mechanic - Peter Coleman.
Sav Kyriacaou And Peter Coleman

Sav's Endorsement of Our Collaboration

"Peter has delivered everytime on every project for us, I love what creates, he somehow manages to capture what is in my mind in a way that no other agency leader has quite managed to do."
Savvas Kyriacou
Musclworks Gym CEO
Muscleworks Gym Branding
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Jack Nicklaus: Working with a Golf Legend

Direct collaboration with the Jack Nicklaus Estate, the PGA, and QA Golf on a milestone project: crafting the first-ever yardage guides for the launch of Walnut Cove, a Jack Nicklaus Signature Golf Course in South Carolina. My work contributed to a prestigious event attended by luminaries like Kevin Costner, Nick Faldo, and Tiger Woods.

Jack Nicklaus Peter Coleman
"Peter was drafted in at the 11th hour to ensure our yardage guides were ready in good time for the opening of Walnut Cove. He worked directly with our good friend Roy Redman of QA Golf to deliver a first class service at such short notice. A high pressure ask given the profile of our event but Peter adapted well to the conditions and gave us what we needed.
Rich 'Rico' Pierson
Technical Operations Manager - The PGA
Rich 'Rico' Pierson Of The Pga

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Mobile  +44 (0) 7970 002 380
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